Research indicates that investment decisions can be affected by a variety of issues, including "herd mentality," overconfidence, pride and regret. There is also a tendency to respond much more strongly to losses than to gains, a tendency that drives many investors out of the markets during acute declines. Thus, this difference in returns is largely attributable to investors getting in when times are good -- essentially buying high and selling low.The lesson here is that a consistent financial plan helps investors focus on the long term and avoid the type of habits displayed by the average investor.
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